MarTech Podcast ™

Expert knowledge & insider information from marketing & technology industry leaders

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Recent MarTech Podcast Episodes

Kelly Hopping | Demandbase

Why Marketing wants Sales to love them (and why they’re just not into us).

B2B AI, Marketing Operations Marketing Consultant Sales Enablement, Artificial Intelligence, Marketing Strategy

Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both departments to eliminate territorial data disputes, and implementing AI-powered…

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David Rabin | Lenovo Solutions & Services Group

How can Marketing lead AI transformation

AI Marketing Consultancy Artificial Intelligence, Marketing Team

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing…

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Nicholas Holland | HubSpot

AI Agents for marketing automation

AI SAAS

AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers can transition from AI-assisted work to fully autonomous campaign management. He covers the four-step implementation framework: organizing company data, deploying AI assistants, training specialized agents, and adopting AI-native software platforms.

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Kerel Cooper | GumGum

AI-powered contextual Ad targeting

B2B Programmatic Advertising Marketing Consultancy Performance Marketing, Artificial Intelligence, Marketing Strategy

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands…

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Joe Perello | Props

Why brand-owned content is marketing’s new frontier

B2B Influencer Marketing Marketing Consultancy Performance Marketing, Content Creation, Retargeting Campaigns, Marketing Strategy

Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing…

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Graham Mudd | Anonym (a Mozilla company)

Mozilla’s Privacy-Friendly Ad Targeting

B2B Programmatic Advertising Marketing Consultancy Privacy, First-party data, Artificial Intelligence, Performance Marketing

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in…

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About our host

Benjamin shapiro

Benjamin Shapiro is the producer & host of the MarTech podcast.

He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.

Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.